A business blog is a great way to reach more customers and communicate with them on a more personal level. One of the biggest disadvantages of online businesses is that you do not have as much contact with the customer as you would if you ran a traditional storefront business. This means fewer chances to offer customers personal assistance. One way around is to create a business blog that is informative, entertaining and speaks to those who would be interested in purchasing the products from your website.
Business blogs are different from other types of blogs. When people think of blogs, they still think of personal diaries or writings about personal experiences that having nothing to do with their own lives. But in recent years, many businesses have seen the popularity of blogs and have taken them to the next level by introducing informative blogs that appeal to specific groups of people.
These blogs are read by thousands of potential customers each day. If you want to create a business blog, you should consider your audience. What are they looking for? Will they find your products interesting? Why will they continue reading your blog? Your blog should be able to reflect the industry you work in, aspects of the business or about products featured on your website. While it is fine to use humor in your blogs, you should try to be as informative as possible.
If you are new to blogging, you should research popular blogs that are similar to what you want to create. Most blogs are short posts between one hundred to three hundred words. Some blogs are longer. It is up to you how long you want your blogs to be. The best way to attract a constant stream of readers is to post frequently. This means at least once a week. Plan your blog a few days in advance to make sure it is well written and edited. Business blogs do not contain grammar or spelling errors and always have a logical order.
Make sure you include your website address on each post and archive them so readers can read previous posts. This will increase your popularity. You can also include keywords to help your blog expand its readership. Make sure keywords are added naturally and add them to the title of your posts whenever possible. Another way to increase your readership is to write a few articles promoting the blog. Submit to free article databases so your article is reposted on websites and in directories where readers will be able to find it.
Monday, July 20, 2009
Friday, July 10, 2009
Blogging To Boost Your Business
If you have run out of creative and canvassing ways to promote your business, look no further than the World Wide Web. In particular, sites which allow you to create online diaries otherwise known as blogs. Blogs are the abbreviation of weblogs. They are basically diaries of sorts and can be found free of charge all over the internet. They are popular with teens and people who travel to business professionals alike and are a great way to let people know about your life or your business.
It is easy to incorporate streaming videos into blogs, like a commercial for instance. In fact, the blog page itself can be an advertising avenue. There are plenty of websites that create layouts, backgrounds and images to spice up your blog page and in turn portray the advertising outlook you want for your page. With your blogs entered in chronological order, it is easy for customers to see what is new, what is coming up and what has already expired with your business.
The newest blogs are normally at the top of the page while the first or oldest are at the bottom and easily accessible. They are simple to incorporate into your current mass marketing e mail alerts as well. In fact, you could perhaps eliminate the tedious task of writing out e mails then dragging up the address book only to have the mailer demon tell you half of them are invalid. Just send out one e mail and insert the link to your blog page then the trouble is over.
Blogs are wonderful for marketing because you can say anything you like, anyway you would like. If your customer base is small town farmers, then you can be as laid back and informal as you need to be. However, if you have a high corporate customer base then you can change that to sound as high tech and formal as the companies require. You do not have to keep up with your blog site daily. Let your customers know how often to check the blog or just tell them to check every so often.
When you create your blog page, you can easily incorporate it into your website. All you have to do is cross post links to both on either pages then customers can check up on progress or see first hand what products or services you have to offer. Blog pages have been around since about 1983 and in May of 2007, a blog search engine tracked more than seventy one million blogs. They are tremendously popular and can prove to be a real asset to your business. Paired with search engine marketing, blog pages can put your products above all others.
It is easy to incorporate streaming videos into blogs, like a commercial for instance. In fact, the blog page itself can be an advertising avenue. There are plenty of websites that create layouts, backgrounds and images to spice up your blog page and in turn portray the advertising outlook you want for your page. With your blogs entered in chronological order, it is easy for customers to see what is new, what is coming up and what has already expired with your business.
The newest blogs are normally at the top of the page while the first or oldest are at the bottom and easily accessible. They are simple to incorporate into your current mass marketing e mail alerts as well. In fact, you could perhaps eliminate the tedious task of writing out e mails then dragging up the address book only to have the mailer demon tell you half of them are invalid. Just send out one e mail and insert the link to your blog page then the trouble is over.
Blogs are wonderful for marketing because you can say anything you like, anyway you would like. If your customer base is small town farmers, then you can be as laid back and informal as you need to be. However, if you have a high corporate customer base then you can change that to sound as high tech and formal as the companies require. You do not have to keep up with your blog site daily. Let your customers know how often to check the blog or just tell them to check every so often.
When you create your blog page, you can easily incorporate it into your website. All you have to do is cross post links to both on either pages then customers can check up on progress or see first hand what products or services you have to offer. Blog pages have been around since about 1983 and in May of 2007, a blog search engine tracked more than seventy one million blogs. They are tremendously popular and can prove to be a real asset to your business. Paired with search engine marketing, blog pages can put your products above all others.
Wednesday, July 1, 2009
Blogging for Internet Marketers: How to Create a Successful Blog
In today's Internet Marketing environment having a Blog is not just a nice to have it's becoming essential. More and more people are reading Blogs and they offer great opportunities to promote your products or services. In addition if your Blog becomes popular you can create a good passive income through the adverts that you carry.
As an Internet Marketer if you want to create a really successful blog, there are three main things that you need to concentrate on to get started. Many Internet Marketers make the mistake of thinking that building a successful blog is one of the easiest tasks out there and they couldn't be more wrong! A successful Internet Marketer needs to do more than just set up a blog page to chat about their products. You need to focus on three essential building blocks in order to have a successful Internet Marketing blog. These three building blocks are not enough of themselves to make your Internet Marketing blog successful however they will give you a great start.
Look
The first building block for a successful Internet Marketing blog is The Look. What this means is that your blog should start with an appropriate style. A style which reflects the rest of your online business or at the very least conveys your professionalism. You can begin when you first start your blog. Many blogging software programmes will help you out with the style of your blog. If you are using a blogging programme that is aimed mainly at beginners, you will find that it will offer different templates for you to choose. There will be something for everyone. You can go through the templates to choose which colours you like best for the layout. Experiment with the layouts to see which templates look best on the computer screen and which most readily match the rest of your Internet Marketing sites. You have the option to go back and change the template later if you want to change the look of your Internet Marketing blog. Make sure that if you are creating your own Internet Marketing blog, without using a pre-created template that you make it look as professional as possible. You can even hire a professional to do the job for you if you wish. The more professional your blog looks, the more seriously your readers and potential customers will take your posts.
Content
The content of your Internet Marketing blog is the second key building block you will need for a successful blog. While you can choose to create posts that have no direction or purpose, you will find that when you post interesting commentary or short information filled articles that your traffic will increase. Although you may think it is interesting, most readers will not enjoy reading about your day to day Internet Marketing activities, unless you make them into humorous stories.
It should also be noted that the more content you have on your site, the more successful your site will be. It is basically a numbers game at this point. The more you post, the more chances you will have that one of your posts will attract the eye of someone searching for a related topic.
Advertisements
The third building block is advertising. Internet Marketing Bloggers can make a steady passive income using advertising on their blogs. The trick is to have a good mixture of ads and content however. If you fill your blog with ads and have no content for readers, they will be distracted and not visit your site again. A good rule to remember is that you should never have more than two or three ads per blog page. This is an important rule to remember. You should not overwhelm you readers with ads. You should only present them so that the readers can further explore them if they wish. Don't use flashing ads or other bold ads that will annoy your readers. Choosing the right type of advertising program is part of it as well. In fact I would go as far as to say that the best way to advertise is by using Google's Adsense Programme which will place ads relevant to your Internet Marketing activities -- as long as you talk about them in your content! You have the option with Google Adsense to filter out your direct competitors which is an added bonus.
Dedication
The most important building block of a great Internet Marketing blog is dedication. You must be willing to be dedicated to your blog. You have to put in the time and energy to get positive results. Even with the other components in place, unless you take the time to update your posts on a regular basis, you will not be getting optimum results. Dedication can help a lot. It can mask the fact that you are a beginner and allow you to create a profit producing and functional Internet Marketing blog. No matter how little experience you have simple dedication can take you a long way and you are learning all the time whilst building up your Internet Marketing activity. You can have a great blog as long as you take the time to commit to your latest Internet Marketing project.
As an Internet Marketer if you want to create a really successful blog, there are three main things that you need to concentrate on to get started. Many Internet Marketers make the mistake of thinking that building a successful blog is one of the easiest tasks out there and they couldn't be more wrong! A successful Internet Marketer needs to do more than just set up a blog page to chat about their products. You need to focus on three essential building blocks in order to have a successful Internet Marketing blog. These three building blocks are not enough of themselves to make your Internet Marketing blog successful however they will give you a great start.
Look
The first building block for a successful Internet Marketing blog is The Look. What this means is that your blog should start with an appropriate style. A style which reflects the rest of your online business or at the very least conveys your professionalism. You can begin when you first start your blog. Many blogging software programmes will help you out with the style of your blog. If you are using a blogging programme that is aimed mainly at beginners, you will find that it will offer different templates for you to choose. There will be something for everyone. You can go through the templates to choose which colours you like best for the layout. Experiment with the layouts to see which templates look best on the computer screen and which most readily match the rest of your Internet Marketing sites. You have the option to go back and change the template later if you want to change the look of your Internet Marketing blog. Make sure that if you are creating your own Internet Marketing blog, without using a pre-created template that you make it look as professional as possible. You can even hire a professional to do the job for you if you wish. The more professional your blog looks, the more seriously your readers and potential customers will take your posts.
Content
The content of your Internet Marketing blog is the second key building block you will need for a successful blog. While you can choose to create posts that have no direction or purpose, you will find that when you post interesting commentary or short information filled articles that your traffic will increase. Although you may think it is interesting, most readers will not enjoy reading about your day to day Internet Marketing activities, unless you make them into humorous stories.
It should also be noted that the more content you have on your site, the more successful your site will be. It is basically a numbers game at this point. The more you post, the more chances you will have that one of your posts will attract the eye of someone searching for a related topic.
Advertisements
The third building block is advertising. Internet Marketing Bloggers can make a steady passive income using advertising on their blogs. The trick is to have a good mixture of ads and content however. If you fill your blog with ads and have no content for readers, they will be distracted and not visit your site again. A good rule to remember is that you should never have more than two or three ads per blog page. This is an important rule to remember. You should not overwhelm you readers with ads. You should only present them so that the readers can further explore them if they wish. Don't use flashing ads or other bold ads that will annoy your readers. Choosing the right type of advertising program is part of it as well. In fact I would go as far as to say that the best way to advertise is by using Google's Adsense Programme which will place ads relevant to your Internet Marketing activities -- as long as you talk about them in your content! You have the option with Google Adsense to filter out your direct competitors which is an added bonus.
Dedication
The most important building block of a great Internet Marketing blog is dedication. You must be willing to be dedicated to your blog. You have to put in the time and energy to get positive results. Even with the other components in place, unless you take the time to update your posts on a regular basis, you will not be getting optimum results. Dedication can help a lot. It can mask the fact that you are a beginner and allow you to create a profit producing and functional Internet Marketing blog. No matter how little experience you have simple dedication can take you a long way and you are learning all the time whilst building up your Internet Marketing activity. You can have a great blog as long as you take the time to commit to your latest Internet Marketing project.
Subscribe to:
Posts (Atom)